Page 1 of 1 The burgundy Forty-Nine convertible concept harkens back to the romance of a Friday night at the drive-in or bowling alley, listening to rock-and-roll and cruising 'the strip' in a chopped and channeled or convertible custom car. The '49 Ford was the key to a company turnaround engineered by Henry Ford II and his 'Whiz Kids.' It was offered in many variations including the standard edition, station wagon, Custom Club coupe, Custom Fordor, Custom Tudor - the most popular model - and convertible. The coupes and station wagon drove strong family sales while the convertible drove important new younger buyers to Ford dealerships. To create the all-new concept Forty-Nine, Ford designers went back to the car's roots - simple shapes, clean body panels and modern conveniences. The Forty-Nine convertible concept's hyper-smooth, slab-sided appearance is enhanced with the new convertible, open-air look. The exterior finish is a rich burgundy with a matching burgundy cloth soft top. A bright chrome wraps around the exterior with modest chrome accents elsewhere, such as its badging and 20-inch chrome wheels. Clean, simple, design cues are conveyed in the rounded high intensity discharge (HID) and projector-beam front lighting. In the rear, sleek, narrow, wrap-around LED tail lamps make a distinctive statement. The interior also is a modern interpretation of the original car's simple design cues. A cantilevered, bench-style front seat is power-actuated. A floating center console runs the entire length of the interior, giving the impression of four-passenger bucket seating, while also serving to stiffen the vehicle's structure. The interior color theme is two-tone: black and burgundy. The black leather seats have burgundy leather seat backs. Burgundy leather also accents the upper door trim panels, instrument panel and package tray. The car's primary gauges are contained within a single round instrument binnacle - similar to the production '49 and hot rods of the era. The analog tachometer takes center stage and is surrounded by the electronic speedometer. A two-tone, leather-wrapped steering wheel features cruise and radio controls on a metal ring, reminiscent of the 'horn-ring' popular in the 1950s. Page 1 of 1
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Forty-Nine Convertible
The burgundy Forty-Nine convertible concept harkens back to the romance of a Friday night at the drive-in or bowling alley, listening to rock-and-roll and cruising 'the strip' in a chopped and channeled or convertible custom car. The '49 Ford was the key to a company turnaround engineered by Henry Ford II and his 'Whiz Kids.' It was offered in many variations including the standard edition, station wagon, Custom Club coupe, Custom Fordor, Custom Tudor - the most popular model - and convertible. The coupes and station wagon drove strong family sales while the convertible drove important new younger buyers to Ford dealerships.