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DC100 Concept
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  Land Rover DC100 Concept      

  Article Image gallery (7) Specifications  
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Country of origin:Great Britain
Produced in:2011
Introduced at:2011 IAA
Source:Company press release
Last updated:September 15, 2011
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Click here to download printer friendly versionTwo modern interpretations of the iconic Land Rover have made their debut at the 2011 Frankfurt Motor Show. Both concepts capture the adventurous, daring, indomitable spirit of Land Rover. This spirit was established in 1948 by the Series 1, the first mass-produced civilian 4x4, which swiftly earned a global reputation for itself, for British engineering and for the Land Rover name.

The DC100 and DC100 Sport concepts preview a potential future direction for Land Rover. There is no doubt these concepts demonstrate that this world-famous and well-loved brand is firmly focused on the future, and is one that recognises its heritage but does not allow it to impede innovation.

The four key elements of Land Rover Design are again evident, but with a different tonality:

Functionality - a fresh approach demonstrated through the harmony of design and capability, as well as modularity and clever features such as flexible seating and novel stowage solutions.

Sustainability - with the use of lightweight and recycled materials and also a long-life ethos that ensures engineering as well as design longevity.

Premium Durability - achieved through attention to detail, 'fit for purpose' design solutions, material choices and engineering integrity.

Desirability - born out of the knowledge that these vehicles will deliver an ownership experience beyond all your expectations.

Every Land Rover design starts with great proportions, and these concepts are no exception. Short front and rear overhangs, four-square stance, Command driving position and superb ground clearance are fundamental design elements that give these vehicles their unique character and capability. The exterior surface language is all about simplicity and strength, with a strong shoulder running the full length of the vehicle and defining the corners.

The interiors have been developed to have a uniquely Land Rover feel. A sense of open space is created by the low centre console and the strong chamfers on the instrument panel elegantly integrating into the A-pillar structure. The design has an inherent flexibility; for example the central instruments can be removed from the vehicle and used outside for continued 'on foot' navigation or to capture remote explorations on film, through inbuilt cameras.

All these features are common to both DC100 and DC100 Sport. The former is the epitome of tough durability whilst the latter then takes this philosophy and extends it into new territory. This exciting combination of go anywhere capability and adaptability results in concepts fit for all lifestyle choices.

Replacing a true automotive icon, these two concepts are intended to explore the potential future design language that takes the open and honest character and timeless simplicity of the original and updates them for the 21st Century.

The concepts are based on the same advanced mixed-alloy underpinnings - with a 100-inch wheelbase - and represent the flexibility of design and use inherent in this very capable platform. An eight-speed transmission with integrated Intelligent Stop/Start and a transfer case provides a wide spread of high and low ratios for on and off-road driving.

Also showcased is the next generation of Land Rover's world-leading, all-terrain technology. Building on the acclaimed Terrain Response system, these will work seamlessly together to reduce the workload on the driver by identifying potential hazards and advising on safe routes to avoid them. An advanced telematics programme unites the systems and allows vehicle to smartphone communication.

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  Article Image gallery (7) Specifications