Originally Posted by
Ingolstadt
I just don't see the point of having Lancia as a luxury brand, it would be far more compelling to catapult Lancia into BMW's category, Alfa still has ther virtues that at least, are understood and remembered by many. Fiat is moving up from nifty, cheap packagings to something like Golf MK5 (Grande, Brava) so VW pulled in Skoda to fill up the lower markets.
Lancia can create a huge buzz if they were to re-create Delta and Stratos (yeah, they don't own the name, but they could re-register it as Lancia Stratos rather than Stratos alone) and had a double entry into street WRC (WRC-liked cars but terrorizing tarmacs instead of mud) as a retaliation from Europe to Evo and Scoobys-> This i believe will be a greater achievement, a great contenders.
Fulvia, i could only imagine a young teenage girl getting all excited bout it.... and Lancia couldn't sell it as a more premium car than AR, they couldn't slot it in between Fiat and AR as well cos both's selling price are already in quite a close gap. And honestly, who would want a European Daihatsu Copen? This is the closest thing i could imagine consumers would relate to. If it ain't Copen, it had to be bigger, and if it's bigger, and premium, it'll be in TT or Boxster's turf. Which with its elegant lines, would only attract a minor, niche 23-27 yr old young working ladies. But don't get me wrong, i believe ladies would not want a 'ladies' car, ladies cars are men's perception of what a lady should drive. Ladies deserve M3s, Evos Exige as well.
Back in the 60s, euro coupes are generally sized like the Fulvia and are acceptable cos generally, European cars are real petite in size, resurrecting the Fulvia in that size doesn't make sense, make it a modern coupe and walla~BMW 335 ....
Fulvia doesn't stand a chance, thou i personally find it attractive, at least to car enthusiasts. And many here voted for the resurrection of Lancia Fulvia is solely becos they miss the glory days of Fulvia, no one would buy one. Especially it's premium.