Geely held a press conference on April 19th, just before the 2013 Shanghai Auto Show officially begins on the 20th. The Zhejiang-based maker announced it will bring 23 models to the Shanghai Auto Show, including concepts and production ready vehicles. It will also showcase their new developments in engine and transmission technology, including their 6-speed auto and 7-speed dual clutch transmissions.
Among these concepts is the futuristic and sophisticated KC concept, which is shown in these renderings carrying Geely’s premium brand, Emgrand. The KC was presented by design director Ma Zhengkun and former design head honcho at Volvo and Ford, Peter Horbury, who is now vice-president of design at Geely.
Geely hopes to show in Shanghai the evolution of its product in terms of design, quality and technology to improve its brand image both in China and internationally. For a company that’s not supposed to even exist (the Chinese government never wanted private automakers), this scrappy brand that started out making refrigerators has certainly gone a long way.
It is a folder, but rare, I think!
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