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Concept IAA
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  Mercedes-Benz Concept IAA      

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Country of origin:Germany
Produced in:2015
Introduced at:2015 IAA
Engine type:Hybrid
Source:Company press release
Last updated:September 15, 2015
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Click here to download printer friendly versionWith its dynamic basic shape ("drop shape"), elegantly purist overall design and aerodynamic innovations, the four-door "Concept IAA" Coupé Saloon is a symbiosis of design and aerodynamics. The vehicle interprets classic sports car proportions in a modern vein: the long bonnet flows aerodynamically into the compact, set-back greenhouse, whose roof slopes down elegantly towards the rear, ending in an airflow break-away edge.

The vehicle's elegant side view combines a purist, long basic volume with highly pronounced wheel arches. The sporty, minimalist front of the show car boasts a striking "shark nose" profile. Like the front, the show car's rear end also presents a clear-cut and purist appearance. As on the front grille, horizontal louvres lend structure to the shape of the rear end. An illuminated ring running around the rear end adds the finishing touch to the high-tech appearance.

"The 'Concept IAA' continues our series of visionary concept cars," explains Gorden Wagener, Head of Design at Daimler AG. "The symbiosis of alluring forms showcasing intelligent aerodynamics is an expression of our unique Mercedes-Benz design philosophy."

The interior of the "Concept IAA" combines stylish sportiness with modern luxury. The interior continues the design line of the S-Class and S-Class Coupé while providing an idea of what the interior of a business saloon might look like in the near future. The choice of colours and materials conjures up extrovert contrasts between anthracite and white as well as between aluminium and cut glass. Elegantly curved forms, flowing lines, carefully chosen high-quality materials and the touch-based operating philosophy provide for a high level of functionality.

The two-spoke steering wheel is a progressive further development of the Mercedes-Benz steering wheel philosophy. The open structure of its horizontal spokes is highly intricate in design, as a manifestation of intelligent and elegant lightweight construction. The steering wheel also incorporates touch-based operating functions, offering great functionality in the most compact dimensions as a study in perfect ergonomics: OFN (Optical Finger Navigation) buttons, embedded in the clusters in a similar hovering manner as the touchpad in the centre console, enable the driver to scroll through the instrument cluster menus. The OFN button on the left controls the left-hand display, while the button on the right controls the right-hand display. In this way, the "hands on the wheel, eyes on the road" operating philosophy which has been applied by Mercedes-Benz for many years now is implemented in a manner which is at once brilliantly simple and uncompromising.

"Captivatingly sporty lines, fascinating technical solutions: the 'Concept IAA' symbolises the emotional core of Mercedes-Benz: The best or nothing. And it shows in a host of details what our customers can look forward to in future production models," says Ola Källenius, Member of the Board of Management of Daimler AG, Mercedes-Benz Cars Marketing & Sales, summing up the visionary concept.

The "Concept IAA" is 5040 millimetres long (5430 mm in aerodynamic mode), 1995 mm wide and 1305 mm high. Its wheelbase measures 2975 mm, and the front/rear track widths are 1710 and 1770 mm respectively. The concept car is powered by a petrol/electric plug-in hybrid drive with a total output of 205 kW (279 hp). This provides it with a top speed of 250 km/h (electronically limited). CO2 emissions and electric range depend on the mode in which the vehicle is tested: in aerodynamic mode the "Concept IAA" manages an all-electric range of 66 kilometres and emits 28 g CO2 per km. In design mode the range stands at 62 km and CO2 emissions at 31 g per km. As urban driving is accorded a two-thirds weighting in the current New European Driving Cycle (NEDC), the advantage of aerodynamic mode is not revealed as clearly in this test as in real-life driving. Real-life fuel savings are all the greater, however - in keeping with Mercedes-Benz's customer-oriented "Real Life Efficiency" philosophy.

The "Concept IAA" show car forms part of a long line of aerodynamically perfected vehicles from Mercedes-Benz. With a dimensional concept that makes it suitable for everyday use, this four-seater attains a Cd value of 0.19, assuring it of a place in the gallery of record-breaking and racing vehicles such as the Mercedes-Benz W 25 record-breaker of the 1936 season.

At present the models from Mercedes-Benz occupy the top position for aerodynamics in practically every vehicle segment. In 2013 the Mercedes-Benz CLA attained a Cd figure of 0.22 - marking a new all-time low both within the Mercedes-Benz model portfolio and amongst all series production cars.

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  Article Image gallery (17) Specifications User Comments (1)