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 I-Pace Concept
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| Jaguar I-Pace Concept |
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<< Prev Page 2 of 2  The virtual reality experience also allowed participants to sit in the front and rear of the Jaguar I-PACE Concept and explore the beautiful interior, discovering hidden details and features.Ian Callum said: "The interior of the I-PACE Concept is finished with beautiful, premium materials and an unwavering attention to detail. Throughout the interior you will discover a host of beautiful details to surprise and delight. From the expansive panoramic glass roof to the sporting, beautifully finished seats, every feature bears the hallmark of British craftsmanship. "And there is digital craftsmanship too, with two touch screens serving up information when and where you need it, limiting distraction and improving the driving experience." Renowned VR Director, Alexander Horton, led the creative direction. Participants experienced the car being built around them, speeding towards them and appearing to fall to Earth from another planet - clearly signalling the future-forward nature of the revolutionary Jaguar. The new and exciting VR platform pushed the boundaries further than ever before, with the inclusion of social interaction and a live presenter broadcast into a single VR world. Groups in both LA and London were able to communicate and interact with one another, all whilst watching Ian Callum and Ian Hoban explain through high-end real-time 3D graphics both the design process and technology behind this forward-thinking concept car. The VR content from the reveal will now be available on Viveport through a dedicated Jaguar app allowing consumers to experience the I-PACE Concept at home. Jaguar joined forces with VR leaders HTC, Computer experts Dell and Creative agencies ReWind and Imagination to create the world's largest, global, connected VR experience. Dan O' Brien, Vice President Virtual Reality at HTC said: "Jaguar Land Rover is renowned for its innovative spirit, and with Vive Business Edition we're thrilled to be the virtual reality partner to help bring their latest launch into an immersive VR landscape and to VIVE users at home. With the blend of cinematics and Vive's room-scale VR technology, the I-PACE Concept VR experience offers an incredible level of immersion, and showcases an exciting reimagining of the traditional car launch." Dell Precision workstations powered the design and development of the Jaguar I-PACE Concept and the VR reveal experience. Dell Precision Tower Workstations are configured specifically with the increased performance, graphics and memory for VR content creation and advanced commercial visualization, making these types of applications possible in new areas of business, such as automotive. Rahul Tikoo, Vice President and General Manager for Dell Precision, said: "Dell has long been involved in VR. We've been evolving our business model to introduce solutions that are optimized for the future of VR, from our VR-ready XPS and Alienware devices for the best VR experience to VR-ready Dell Precision solutions for professionals to create it. The Jaguar I-PACE Concept, designed and introduced with VR, reinforces the incredible innovation that's possible with VR technologies and the potential to ultimately transform industries." Ross Wheeler, Head of Automotive at Imagination, said: "For the first time in history, a global automotive brand has used fully immersive VR to launch their latest car. This launch takes the individual far beyond any new car experience they would have witnessed before, allowing people across the world to connect in real time, be fully immersed within the vehicle and share live together their experience of Jaguar's first ever electric vehicle." "Jaguar, by embracing cutting-edge technology in this way, has created an experience rich and rewarding for its consumers. It has undoubtedly redefined the future of how automotive brands introduce their new vehicles to customers." << Prev Page 2 of 2 |
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