PWR to new Super Cheap Auto Racing Team
PWR announced today and what was widely expected ...
Leading Holden V8 Supercar team, PWR Racing, and automotive retail giant Super Cheap Auto have today announced the signing of a three-year naming-rights sponsorship, including an option to renew the deal at the end of the 2007 V8 Supercar Championship Series.
The team, to be known as Super Cheap Auto Racing, unveiled an exciting new livery for its Holden Commodore V8 Supercar at a function held at the Sydney Opera House and attended by Super Cheap Auto managing director Bob Thorn, PWR Racing director Mark Roworth and star drivers Greg Murphy and Paul Weel.
Super Cheap Auto also announced at the function that Australia’s most famous race, the Bathurst 1000, will be known as the Super Cheap Auto Bathurst 1000 from 2005 onwards.
The Super Cheap Auto link to PWR was established late in 2004 when Mr Thorn and Mr Roworth discussed the opportunity to join forces and create the new brand of Super Cheap Auto Racing.
Mr Thorn said the move was logical for Super Cheap Auto, which has been a sponsor of motorsport in both Australia and NZ for many years.
“We decided that the best way to move forward in V8 motorsport in 2005 was with a two-car team, and PWR Racing provided us with that opportunity,” he said. “Greg and Paul are gifted drivers who are passionate about V8 Supercars. They epitomise the best of the sport, and are well liked by motorsport enthusiasts across Australia and New Zealand who follow the V8 Supercar Series.
“We are delighted to be associated with them as Super Cheap Auto Racing makes its debut in 2005 as a two-car team.”
PWR Racing team principal Kees Weel, in the United States at the time of the announcement, said the deal was the most significant in the emerging team’s two-year history.
“This is a great step forward for a team which has been punching above its weight every step of the way so far,” he said.
“With the support of Super Cheap Auto we will finally be on a level playing field with our rivals. This is the final piece of the jigsaw for us after recruiting a four-time Bathurst winner in Greg Murphy to the team and moving into our new workshop during the off-season.
“We’re here to win a championship and now we’ve got everything we need to do exactly that.”
Mr Roworth said the chance to align the racing team with a sponsor which has demonstrated a long-term, significant commitment to motorsport was “a golden opportunity for us”.
“Super Cheap Auto is a household name in both Australia and New Zealand, and is an active supporter of motorsport in both countries,” he said.
“We’re absolutely delighted that ongoing product supply negotiations between one of our other backers, PWR Performance Products, and Super Cheap Auto started us thinking about how we could further strengthen that relationship.”
Mr Thorn said New Zealander Murphy’s arrival in an already well-performed team was icing on the cake for Super Cheap Auto, which is in the process of significantly expanding its New Zealand operations.
“Greg’s successful racing history on the tracks of New Zealand is well known, and we are certain his fans will applaud his move to Super Cheap Auto Racing,” he said. “It will be even more momentous when he races for us in New Zealand.”
courtesy of v8supercars.com.au
the new livery of the cars look good but definitely not a fan of the new suits :)
