Chrysler wants nothing to do with new Dukes movie.

**Quiggs** · 06-19-2005, 11:32 AM

http://www.edmunds.com/insideline/do...ticleId=106116

CHELSEA, Mich. — The Chrysler Group will not tie in any marketing of its 2006 Dodge Charger with the upcoming movie, The Dukes of Hazzard, because it is afraid the display of the Confederate flag on the movie's vintage Charger will offend some viewers.

The movie, scheduled to open August 5, is based on the TV series that ran from 1979 to 1985 and featured "good old boy" cousins eluding authorities in The General Lee, a 1969 orange Dodge Charger with a Confederate flag on the roof. The movie stars Jessica Simpson, Burt Reynolds and Willie Nelson.

"They gave us the treatment for the movie and talked about a marketing deal, but we said we can't participate if you keep the Confederate flag," Jason Vines, Chrysler Group vice president of communications, told Inside Line. "It's offensive to a lot of people. But they [Warner Bros.] said 'no.' We still get a mention of the Charger in the movie, but we couldn't do anything beyond that."

The Confederate battle flag, also called the Southern Cross, has been at the center of controversy for years. It has been described as a proud emblem of Southern heritage and as a shameful reminder of slavery and segregation. The Southern Poverty Law Center says more than 500 extremist groups use the Southern Cross as one of their symbols.

What this means to you: The General Lee rides again, but Chrysler doesn't want anything to do with it.

Chrysler can get bent.

**Rockefella** · 06-19-2005, 11:48 AM

They have a point, but still, just accept the General and make some money off of the deal.

**TheOne** · 06-19-2005, 12:03 PM

this is a good thing, so we don't have to see a rebadged car bein advertized from its real badge holding car.

**ScionDriver** · 06-19-2005, 12:23 PM

Well I heard that in the first five minutes of the movie they explain why they put the confederate flag on the car as to not offend anyone and cause controvsey. Ah God bless Political Correctness.

**Viper007** · 06-19-2005, 02:03 PM

General Lee reminds me of the gumball

**my porsche** · 06-19-2005, 03:40 PM

"they are afraid seeint the confederat flag may offned some viwers"

grow some balls

**clutch-monkey** · 06-19-2005, 08:55 PM

its certainly not going to offend me

**drakkie** · 06-20-2005, 12:01 AM

Finally not a company that only thinks about money !Good job, DaimlerChrysler !!!

**pimento** · 06-20-2005, 02:34 AM

I'm almost surprised that WB aren't being sued by DC. Isn't that what you lot usually do over there?

**2ndclasscitizen** · 06-20-2005, 04:26 AM

DC could never get away with it. i don't mean leagally, but the damage to their rep. if they stopped it would be huge.

**my porsche** · 06-20-2005, 08:24 AM

pimento: no companies almost never sue companies, its lazy ass faggots who arent smart enough to get a job and have no work ethic, so they go to a store and pour water on the floor and lay down next to it and start screaming. they ask for about $200,000 worth of "shush" money because they are hoping that the company wont spend the extra $50,000 on top of the 200 to fight them in court. Companies have started saying "you know what, we're sick of this bullshit" and taking it to court and making examples (asses) out of these morons who think they can sue people for what they did, and most of the time they are eve caught on camera stagingthis incedent!

2nd class:i dont see how it would be so bad t their reputation to be associated with the general, its a movie and in the show thats what the car was, but i mean come on guys, its a flag used in battles of the civil war, its not actually the flag of the confederacy