Quote Originally Posted by kko
But you forget that not every BWM is a performance model, or even sporty at all, the bulk of what they sell arent even close to the Ultimate Driving machine and just fat ugly luxury cars (imo) and this new slogan is more accurate. Plus i never even notived slogans until you brought it up...no one cares about them.

it could be argued that the ultimate driving machine also takes things in account like luxury and looks. but it can be interpreted different ways.


no one may care about them, but that doesnt mean they dont have an effect. And id find them interesting even if i wasnt an Advertising major b/c thats a form of communication straight from the horses mouth and can give you input on various things, such as what bmw is trying to be. its pretty much like what was posted earlier,

"To me though, a slogan depicts what a company stands for and does. It's like the core of what it's about."