The All-New Mazda2: Compact, Lightweight and Fun
- Mazda2, the first Zoom-Zoom choice
- Eye-catching and dynamic design
- Superior fuel economy through lightness and compactness
Zoom-Zoom — Mazda began using this expression with the launch of its first new-generation model, the Mazda6, in 2002. It expresses the love of motion and is used by children to imitate the sound of an engine. And it has always been more than merely a brand slogan. It describes Mazda's ultimate goal: to provide customers, who never forgot the love of motion they felt in childhood, with an exhilarating driving experience.
Now, Mazda is unveiling the all-new Mazda2 at the 2007 Geneva Motor Show. The new Mazda2 is not just a model change from the current Mazda2 but the first of Mazda's new-generation lineup to evolve to the next stage. It reflects not only the Zoom-Zoom passion but also a range of capabilities refined in a severely competitive environment using customer feedback from around the globe. The aim was to further refine Mazda's DNA — Distinctive Design, Exceptional Functionality, and Responsive Handling and Performance — while enhancing driving quality in terms of attributes such as ride comfort and quietness and meeting global environmental and safety performance standards. The all-new Mazda2 represents an evolution of Zoom-Zoom. With this new model, Mazda aims at strengthening the Mazda brand and further expanding its presence in the global B-car segment, especially in Europe, where the segment has grown by around 10% in the last six years and where more than one car in four is a B-car.
In developing the new Mazda2, Mazda took a fresh look at the global compact-car market environment, where there is intense competition among many diverse vehicles, and worked to identify the truly important attributes for a global B-car. These attributes include superior fuel efficiency, which is crucial for low running costs and reduction of CO2 emissions; easy-to-drive functionality and operability; Mazda's unique dynamic performance, which delivers enjoyable, comfortable driving; and a design that instantly grabs attention. While many other carmakers have enlarged their small cars, Mazda was able to reduce the size of its B-car with the new Mazda2 and still meet the mainstream demands of compact-car customers while enhancing safety.