HYUNDAI UNVEILS GENESIS PREMIUM SPORTS SEDAN
2008 Detroit
Hyundai crafts a rival to $60,000 sports sedans...with a starting price under $30,000 Rear-wheel drive and high-output V8 engine deliver world-class driving experience
FOUNTAIN VALLEY, Calif., 01/08/2008 Hyundai aims to shatter premium automobile paradigms with the North American International Auto Show introduction of its new flagship, the all-new Genesis sports sedan on January 13. With capabilities and features comparable to $60,000 premium sedans, Genesis will be offered at a starting price under $30,000 when it goes on sale this summer.
Genesis is built on Hyundai’s all-new, performance-driven rear-wheel-drive architecture. It offers three powertrains, including 3.3-liter and 3.8-liter V6 engines, and Hyundai’s all-new 4.6-liter Tau V8. Tau will produce an estimated 368 horsepower on regular fuel, and lead all its competitors in specific output with 80 horsepower per liter. With technology rivaling more expensive luxury sedans, Genesis showcases features such as XM NavTraffic, Adaptive Front Lighting System (AFLS), Smart Cruise Control, Lexicon® audio systems and electronic active head restraints (for a full list of leading features, see page 8).