I think I read, possibly on this forum that they are having trouble selling the run of 300 and need to make up a bunch of variations to create interest and manage to sell out the run.
What exactly is the point of Bugatti in VAG? I doesn't make money and I don't think it brings any noticeable prestige to the group.
EDIT: Here's an interesting article I found while looking for the profitability of Bugatti.