To be continually OT, Audi are laws of physic challenged....
Right now I think Koreans are still playing the bang for the buck side of the car buying logic than outright quality. They offer a robust warranty plan with good financial incentive plus good trim level vs their competitors. Though at the end of the day you are still net a lower level car, but you paid a lot less for it. NVH and refinement still somewhat suspect with them, but the typical response is "you can't argue with the price". Sooner or later though they will shift to the quality side of the equation...
Aside from some of the industry chit-chat about the engine benchmarked performance below that of the competitor, and some bad experience from my friend who have bought newer ones in the recent years with lemon issue. In general they are pretty good for the money, especially with their warranty. But I have preconceived national prejudice against Korean products....so.....
University of Toronto Formula SAE Alumni 2003-2007
Formula Student Championship 2003, 2005, 2006
www.fsae.utoronto.ca