For example Bugatti Veyron by VW group and Lexus LFA

Both VW and lexus aren't really interested in ultra sport cars or in making money by manufacturing them.

They just want prestige.
As pathetic as status-seekers, poseurs and wannabe (persons) are, so will be this cycle of flagship cars sold at a loss?

Did this happen in the past, say in the 20s/30s or 50s/60s?