Buick introduced the Series 40 in 1930 as a replacement for the Series 116. The Series 40 rode on a 118-inch wheelbase and powered by a 258 cubic-inch six-cylinder engine which produced 80 horsepower. Braking was through mechanical drums found on all four corners. The suspension was comprised of semi-elliptic springs and Lovejoy hydraulic shock absorbers. During its first year, there were six bodystyles to select from, including a Sedan, Sport Roadster, Business Coupe and Special Coupe in two-door configuration. A Phaeton and Sedan version were offered with four doors, with the four-door sedan with seating for five being the most popular bodystyle on the Series 40. Pricing was rather competitive, starting at $1260 and continuing through $1300. The Phaeton had seating for four or five, and had the lowest sales in the Series 40, total just under 1000 examples.
Later on the Series 40 would form the basis of the entry-level Buick, the Special.
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