Originally Posted by
Ferrer
I don't think the MC12 was that successful at being a halo car either. Production was very limited and it wasn't one of those desirable cars à la 8C if you ask me. Even it's main aim, to win races and championships, was only moderately successful. If I'm not mistaken it only won some races and the FIA GT Championship, which nobody knows about or follows for that matter. The car was refused at Le Mans, arguably the only really important endurance race in terms of marketing, and it could only run at the ALMS series after having undergone a lot of modifications and IIRC the works team never even bothered to take part on a full season.
I personally think that Maserati's turn around from the dark Biturbo days has been based mainly on two fronts, product and the Ferrari association. On the first, well current Maseratis are a far cry from Maseratis of old. They are of much higher quality, and with better performance. De Tomaso did a lot of harm in the 80's and 90's by downgrading tha badge to mere badly built, average performing sports saloons and coupes. It's been amazing, and frankly I can't remember of any other example, that somewhat Maserati has managed to recover from the downmarket process it was undergoing and somehow go upmarket again, to where it belong. And of course this wouldn't have been possible without Ferrari's help (which is a bit ironic when you consider they were two of the biggest rivals), not only technically but as you on the logistic and dealers aspects.
All in all I'd say the MC12 is small, if it helped at all, part of Maserati's amazing recovery. As you say it's not over yet, but Maserati is becoming something very desirable and with some amazing automobiles.
Surely the MC12 isn't an halo car.
But mostly in Europe its wins in the GT championship means quite some covering, ads, and eventually sales.
At Maserati the car has a high value, it really drawn a line between the old and the new. Basically it's an halo car for the company itself, the workers, the dealers rather than for us (you).
I'm not sure if they really meant to race it at LeMans since one problem is quite obvious since the beginning: it's too wide. On the other hand even in GT1 it had to face various restriction every year since it was a bit "too much" for the rest of the competitors. Still Maserati won all the team and constructors championships from 2005 onward and all the drivers titles from 2006 onwards.
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