they also lead the way with technology that will filter down into lesser models in coming years. like the MR shocks we were talking about the other day, traction control, Xenon headlights, and even ABS and airbags. They all started in Halo models, then worked their way down the foodchain.
and its not just the big 3. its all manufacturers. every company wants to have that car for people to aspire to. adds value to the cheap cars.