Was it you that posted the link to Sniff Petrol about history repeating itself? Lotus going upmarket/heavier and failing miserably? It could well happen again, and considering the thickness of competition they are diving into (Audi, Ferrari, Lamborghini, McLaren, Aston Martin, Porsche), I'd not be surprised if this costs Proton a fortune and Lotus is crippled.
To gauge customer reaction to a rapid change in philosophy?
Will all of these even make production?