The car was launched on 10 September 2019 at the Frankfurt Motor Show.
The Defender, which is a replacement for the original Land Rover Defender (1983-2016), was unveiled on 10 September 2019 at the 2019 Frankfurt Motor Show. One version of the Land Rover Defender will be sold initially, the 5-door Defender 110, which is due to start delivery to customers in early 2020, to be followed by the 3-door Defender 90 in late 2020.