I like Honda for it's innovative VTEC technology which allows power along with fuel efficiency. Those two usually don't go together in cars, you either have one or the other. However, all of you guys are forgetting all the other products besides cars: Honda has its roots in motorcycles, you can't forget about that! They also make jet skis, generators, lawn mowers and maybe even private jets! Their cars I've always liked and my family does too. My father is a mechanic and he prefers fixing Hondas. He says that their products are very ergonomic and reliable.