You guys freak out too much over these things. There are an assload of 360's in the world. I'm sure one limosine couldn't hurt the ferrari populous too bad. If it was an Enzo or Ferrari 250, then maybe it'd be different but this is their bread and butter car.
"I find the whole business of religion profoundly interesting, but it does mystify me that otherwise intelligent people take it seriously." Douglas Adams
its still a Ferrari, Ferrari may not claim it, but it will always be a Ferrari. i dead Ferrari is still a Ferrari
EDIT: is that a record for 5 Ferrari's is two sentences?
Under what laws?
They sell cars, not a license to their trademarks.
"Ferrari will take the required steps to protect the heritage of the brand and the integrity of our products."
Coming from a company that is more than happy to sell you a Ferrari candle, beach towel or fridge magnet?
Perhaps their lawyers & marketing people should pay more attention to the damage Ferrari is doing to its own "heritage" rather than trying to sue the people buying their cars for having the indecency to treat them as their own property, especially after they have told those people that they can "do what they like" with their car.
I see no cases being brought against the likes of Prodrive for "illegaly" (by Ferrari's standards) building "Ferrari" race cars, or any other number of tuning companies offering modified "Ferraris" for sale.
In 1000 years time, archeologists will find references to the Legendary German company known as Ferrari, and deduce from their findings that this company was apparently one of the largest and most well known manufacturers of baseball caps and T-shirts, as well as being a reknowned "Shoe-maker", apparently.
Thanks for all the fish
if you reread your post carefully, you will notice that your second sentence is wrong. They do sell licenses to their trademarks...(you may remember the stir caused by the deal with Mattel when they received the exclusive right to produce miniature Ferraris).
It is a grey area for sure, but your example about the Prodrive cars ignores that the cars were changed in the "spirit" of a Ferrari and not turned into something that Ferrari greatly prefers not to be associated with...
"I find the whole business of religion profoundly interesting, but it does mystify me that otherwise intelligent people take it seriously." Douglas Adams
Only in absolute, general terms.
Specifically related to car sales; you buy a car from them, not a limited licence to use the trademarks and intellectual property - they have absolutely no control over anything you do with the car after purchase.
There is no grey area at all.
It is called "copyright", not "modifyright".
He is not "copying" any Ferrari designs, he is merely incoporating Ferrari components into something new.
If he puts Recaro seats in, and used Pirelli tyres and Mobil oils; can they sue him for "trademark infringement too?
No different than him using a Ferrari engine, gearbox, door handle or any other part from a Ferrari.
Well, as I said, Ferrari is happy to be associated with cheap fridge magnets and book-marks, so they aren't in a strong position to argue that a limo is what "cheapens" their image.
The reason they didn't sue Prodrive is the same reason I don't think this case will progress beyond "threatening" legal action - what he has done is not illegal.
Thanks for all the fish
I don't think a fridge magnet will be mistaken for a car. I also think they never sued Michelotto, Koenig or any other who tried to improve on the essence of a Ferrari. This clearly is a different case, this guy has produced a vehicle that in now way represents a Ferrari but still he is labeling it as one, whereby the "value" of his product piggybacks on the name Ferrari.
"I find the whole business of religion profoundly interesting, but it does mystify me that otherwise intelligent people take it seriously." Douglas Adams
If you should see a man walking down a crowded street talking aloud to himself, don't run in the opposite direction, but run towards him, because he's a poet. You have nothing to fear from the poet - but the truth.
(Ted Joans)
I think many of the 'tuned' Ferraris no longer feature the badges. At least not when sold to customers. Maybe they were supplied separately, but Ferrari has always been strict about this. Take the 'Breadvan' for examples. That was not allowed to run with Ferrari badges and logos.
If you should see a man walking down a crowded street talking aloud to himself, don't run in the opposite direction, but run towards him, because he's a poet. You have nothing to fear from the poet - but the truth.
(Ted Joans)
No it isn't - it is the same thing - take a Ferrari, tinker with it.
You can't go basing any legal aspect on simply whether you happen to like the end result.
I am not saying they have to like it, just that there is no basis upon which they can sue him for "trademark infringement", just because he has modified one of their products.
I have modified my PC at home with a new PSU, graphics card, CPU cooling and DVD drives.
Am I now not allowed to advertise the computer for sale second-hand as a "Mesh PC"?
Or do I need to remove all indication that it was ever a Mesh, and re-brand it as a Coventrysucks Industries product?
Nonsense.
Thanks for all the fish
"I find the whole business of religion profoundly interesting, but it does mystify me that otherwise intelligent people take it seriously." Douglas Adams
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