It's always nice to see alternative ways of showing off cars, and Saturn is getting creative about their marketing. Along with CBS, they are doing this web series that's actually quite clever, about a group of women who get bored with their book club and go out (driving their Saturn) to live various adventures based on the books, rather than just talk about them. The latest episode involved a CSI set visit, which is awesome... I would love to hit up my favorite shows' sets. There are three episodes out total, right now, which you can catch here:
Novel Adventures: A CBS Web Original Driven by Saturn
I'm hoping this is something that will stick, become a new trend. I'd much rather watch this than a bunch of commercials!