After being exhibited at the 26th Tokyo Motor Show, the Be-1 was launched two years later in January 1987 (the canvas top model debuted in March). The "nostalgic modern" design concept stressed relaxation and comfort. At the time Japanese society was shifting towards more individualism, so this car was well received. Production was limited and it was so popular that, at its launch, buyers were chosen by lottery.
Based on a "nostalgic modern" concept, the Be-1 design was well balanced, using rounded features typified by the headlights. The concept extended to the cabin interior, with its full-cloth knit upholstery and round ventilation grilles combining comfort and fun. Notable was its use of recyclable thermoplastic resin (a world first). The canvas top version was launched in March 1987.
Third picture, Be-1 Yokohama Stadium relief car BK10
This custom-made open car, based on the Be-1, was designed as a relief car for use at the Yokohama Stadium, the home ground of the Yokohama BayStars baseball team. The passenger seat is slightly raised. After debuting in 1987, it was used for about 2 years. A famous pitcher, Kazuhiro "Daimajin" Sasaki, who used to play in Seattle Mariners, used this car when he was in Yokohama BayStars before he became a major leaguer.