A top of the line 1198R, yeah, I could see why, but Ducati sells a whole lot more than that. They basically rely on the Monster range to survive, which for a long time were just parts bin specials. The base model 696 is roughly the same price as a Triumph Street Triple, BMW F800R, Aprilia Shiver, Kwaka Z750. The trellis frame isn't long for this world on the sportsbikes either, they're very likely to be moving to a "frameless" design soon.
Like I said, MV Agusta are widely regarded to be the two-wheeled Ferrari.
Faster, faster, faster, until the thrill of speed overcomes the fear of death...
– Hunter Thompson