Is the going to notice if Lotus unveils their new platform architecture underneath a lightweight, 2 seat, mid engined sports car concept?
No.
Does it show off how incredibly clever those chaps at lotus are if they use the same platform which forms the basis of their next lightweight, 2 seat, mid engined sports car, underneath an MPV?
Yes.
Does it generate a lot more media interest if Lotus do something completely unexplected?
Yes.
Have Lotus done sports saloons and hot hatches?
Yes.
Is a Sports SUV Crossover excruciatingly obvious and unneccessary?
Yes.