New Thema: alternative class
The new Lancia Thema marks a new chapter in the brand's legendary history. The first global flagship that combines the best of two worlds, the rear-drive vehicle was created based on the new Chrysler 300 and is ready, like the first Thema back in 1984, to take on the toughest, but also the most prestigious segment, striving to offer, at long last, a genuine alternative.
The goal is not easy to attain if we consider that the target addressed is made up of more demanding customers of the market who are used to having the best. Nevertheless, there is a precise tendency to want a more personal and refined exclusivity in this particular bracket. The demand for a technology not as cold than what has been offered up until today, a demand for greater warmth, more craftsmanship, a stronger temperament, is emerging insistent.
With a heritage of values in its DNA, Lancia appears to be favoured over others for its ability to interpret this new world of exclusiveness and to meet the needs of a customer more attentive to technology, who demands not only a substantial product, but also a style with strong personality. And this is where the Lancia Thema steps in. This global flagship combines size, comfort and impressive road presence, typically American characteristics, with the luxury of Frau® leather interiors, the cocooning silence of large Lancias and the attention to detail that all express the best of Italian design.
They are precisely these peculiarities that make the new saloon boasting Lancia prestige something special, a product that when used every day turns the concept of a simple "means of transport" into an exhilarating travelling experience. That is because a "great trip" is not just leaving and arriving, but a continuous string of thrills and discoveries during all the time that passes.
Measuring 5066 mm long, 1488 mm high, 1902 wide and with a wheelbase of 3052 mm, the new Thema stands out in the prestigious saloon category thanks to its contemporary, distinctive style. The same class is found inside where just like a cocooning and encircling living room, the quality of materials and fabrics elegantly "clothes" the most advanced technology serving comfort and safety.
On sale from October in all European dealerships, the Lancia Thema is available in three trim levels - Gold, Platinum and Executive - and with three engines: the 286 HP 3.6L V6 petrol engine with 8-speed automatic gearbox and the new 190 HP or 239 HP 3.0L V6 turbodiesel engines, both with 5-speed automatic gearbox.
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Originally Posted by akrmalas
