The Istituto Europeo di Design of Turin, an institution that is now well established worldwide as one of the top car design schools, will be presenting a project, for the third consecutive year, at the Geneva International Motor Show. The project is Haizea, a concept car designed by the students of the Master RSP in Transportation Design - work experience (a.y. 2004-2005).
The full scale model (length 4965 mm, width 1935 mm, height 1420mm, wheel base 2720 mm) is the result of research into the identity of the Lancia brand carried out within the context of the Transportation Design Master Course, that aimed to identify the values that best represent the Manufacturer’s image. The project started out by assessing the various identities associated with Lancia cars over the last century: its sporting look and its luxury status for example. The process has involved the analysis of the most significant styles and models that have contributed to establishing Lancia’s prestige and character of the years and that still to this day are considered guiding principles, setting the course for the ongoing development of the Company.
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