Debuted at the Milwaukee Auto Show on November 16-24 1963, the new Charger roadster stole the show at the Dodge exhibit. The customized competition roadster stands only 47 3/4-inches high, and is based on a standard Dodge convertible. Chrysler engineers utilized the basic body panels in order to maintain a close relationship between the Charger roadster show car, and standard production vehicles. Chrysler Corporations vice president and director of styling, Elwood Engel stated, “The Charger’s styling speaks Dodge.” “Our design gives this specialty car a youthful, “get-up-and-go” appearance which reflects the Dodge image as an all-out, dependable performer.”
The design of the Charger required the removal of the bumpers, wheels, body mechanisms, seats, and top. Not only did this lighten the new Charger, but also provided a starting point for the stylist to begin their design for a sleek competition roadster. With the removal of the front and rear bumpers, stylist added lower valances with a set of four small bumper guards. In order to maintain an aggressive and wide grill, single seven inch headlights were used. New magnesium Halibrand wheels were mounted with special Goodyear Wingfoot high performance tires. The rear wheel-wells were designed to accept wider rim and tire combinations for drag racing.
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