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    Toyota Prius v

    Prius v Expands Iconic Hybrid 'Family' of Vehicles

    Fits the lifestyle of young, active families
    “v” for “versatility” with more cargo space than 80 percent of small SUVs
    Shares efficient Prius Hybrid Synergy Drive to achieve 42 MPG combined rating
    Premium-level safety systems and integrated multimedia
    Pitch and Bounce Control, Panoramic View Moonroof among new features


    HALF MOON BAY, Calif. (May 23, 2011) – The newest entrant in a growing Prius family of hybrid vehicles, the Prius v delivers an unparalleled blend of versatility and fuel efficiency in a comfortable, mid-size package. A new evolution in hybrid vehicles with excellent cargo space and Prius’ heritage of environmental performance and fuel economy, the 2012 Prius v will go on sale in Fall 2011.

    The new Prius v, with “v” expressing the vehicle’s versatility, will meet the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA. Despite the spaciousness of a family friendly midsize vehicle, the Prius v will deliver estimated EPA fuel economy ratings of 44 mpg city, 40 mpg highway and 42 mpg combined.

    “The Prius v brings leading-edge hybrid technology to customers who need more room and provides more cargo space than 80 percent of all small SUVs,” said Toyota Division Group Vice President and General Manager Bob Carter. “And because it’s a Prius, it produces 66 percent fewer smog-forming emissions than the average new vehicle and will have the best mileage ratings of any SUV, crossover, or wagon sold in America. We think that’s a win-win for everybody.”

    The Prius v will be utilizing the same proven Hybrid Synergy Drive system as the third-generation Prius, with the advantages of high mileage, low emissions, and never needing to be recharged.

    A product of the same culture of innovation that spawned the original Prius 14 years and two-million units ago, the Prius v follows family tradition with new technologies and equipment advances that continues to raise the bar on the cutting edge automotive science.

    Big Enough For Families and Cargo

    The Prius v emphasizes overall proportion with spaciousness and flexibility for active families. Comfortable interior space and good visibility have been assisted by a high seating position, ample head room, and an impressive 38-inch couple distance, providing generous rear legroom. A low, wide-opening rear hatch reveals 34.3 cubic feet of cargo space behind the rear seats, making it the most spacious dedicated hybrid vehicle on the market.

    Comfortable seating for five is specifically designed for young families. Sliding second row seats allow for easier ingress and egress and rear-storage flexibility, with a 45-degree recline for greater comfort. The 60/40 split, folding rear seats present four different seat arrangements that provide excellent usability for passengers and luggage, while a fold-flat front-passenger seat allows for extremely long cargo.

    The driver is kept informed via a center-mounted instrument panel, a visually succinct, space-efficient design that is also exceptionally user-friendly. As with other Prius models, the driving controls including Push Button Start, parking switch, drive-by-wire shift toggle, and driving mode buttons are immediately at hand. Each of these driving control features are distinguished by silver trim. Instrument-panel controls, including a single dial automatic climate control, provide an advanced look and user-friendly command.

    The center console is accessible from both the driver side and rear seats. The console is big enough to hold 23 CD cases, yet low enough so that lines of sight and conversation between passengers can be relaxed and natural. The console design helps make the cabin a human-friendly space, and a low-fatigue environment for long rides.

    A wide variety of engineered storage spaces are located throughout the cabin. These include dual glove boxes, a center console utility tray and five cup holders in large and medium sizes. Bottle holders are built into the front and rear door pockets, while most models will feature an overhead storage space suitable for sunglasses. In addition to the larger main luggage compartment, there are storage units built into the sides and under the cargo platform for storing equipment such as car wash items or gloves. Even a special space for umbrellas is located under the second row of seats.

    Rear seats fold, slide and recline to configure for any mix of passengers and cargo, and operation switches are located conveniently close to the occupants. New for Toyota, an available seat material called SofTex is designed for easy cleaning, resisting spills and wear in a family vehicle that could see heavy use on a daily basis. Soft to the touch, SofTex’s attributes as compared to leather and other traditional leatherette-type materials include a weight reduction of 50 percent, a manufacturing process with approximately 99 percent fewer volatile organic compounds (VOCs) than conventional synthetic leather, and it’s water and stain resistant. It also does not include any animal-based material.

    Advanced Connectivity

    Seamlessly integrated into the Prius v are state-of-the-art electronics and enhanced connectivity features. A Bluetooth wireless connection for compatible hands-free phone calls is standard, now improved by an automatic phone book transfer function. Also standard is a USB port that allows playing of music and video from portable audio devices, using the vehicle sound system and in-dash display screen, including full iPod integration.

    The standard audio system has a 6.1-inch screen and six speakers. The screen also displays the energy monitor and fuel consumption data, and functions as the monitor for the integrated back-up camera and the Display Audio System. The screen also offers a new value-driven navigation system and serves as a portal for Entune. An available HD Radio system enables CD sound quality from digital FM broadcasts, and has features that maximize analog and AM broadcast sound quality. The system will include HD Radio with iTunes tagging for future purchase and SiriusXM Satellite Radio™.

    The top-of-the-line audio is equipped with a new seven-inch Premium HDD Navigation system with Entune and JBL. This system offers a new split-screen feature that allows for simultaneously displaying navigation and audio information and full iPod video integration.

    The premium system adds a new JBL GreenEdge™ audio system that combines an eight-channel amplifier and door-mounted “acoustic lens” speakers, to provide a high-quality sound. The GreenEdge amplifier achieves a 66-percent reduction in overall mass and a 50-percent enhancement in sound efficiency. The GreenEdge speakers produce a higher output of sound with the same power or less consumption of conventional models.
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